Remedy MarTech

MarTech Infrastructure Review

As much as we wish it wasn’t the case, marketing technology software isn’t a “set it and forget it” kind of thing. Marketing technology systems can quickly become outdated with legacy data, workflows and automation.

But, fear not — we can help you audit your existing MarTech stacks and ensure your Marketing Automation Platform (MAP) and Customer Relationship Management (CRM) platforms are set up and integrated in a way that will help you scale your marketing campaigns.

Marketing Campaign Setup

Setting up new marketing campaigns and their assets takes time and a level of expertise that not every team consistently has at their disposal.

Have a team member out on leave? In the process of hiring your own in-house marketing automation expert? We can easily step in and help you get the job done in the meantime.

From creating forms, landing pages, emails and quality assurance checks to hitting the ‘send’ button, we can partner with you to get your campaigns established and out the door.

Lead Scoring + Funnel Optimization

Your lead scoring model and lead funnel is key to ensuring your most qualified leads are being followed up with in the most effective and efficient way possible. We will take a look at your existing lead scoring setup and determine what areas may need to be adjusted to get your hottest leads into the hands of your sales team.

We can also take a look at your lead lifecycle from first conversion to closed deals to determine why you may be losing opportunities and identify any potential gaps to address in your lead lifecycle process.

Campaign Performance Reporting

So, you’ve launched your marketing campaign? That’s great! Now it’s time for the fun part — looking at how it performed, how many leads you generated and how many deals were booked as a result of your hard work.

We will work with you to identify the key performance indicators (KPIs) most relevant to your campaigns and align them with your overall business goals and metrics. Then, we’ll build reports that will allow you to measure your team’s progress, as well as make more informed decisions as you plan future marketing campaigns.